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The objective of the work is to analyse headlines in print media by combining the advertising and linguistic approach. I find that necessary in order to get a better and more comprehensive idea of the end-product with the prevalence of the linguistic approach. Chapter One deals with the important elements of advertisement, its history, features, etc. Chapter Two (Print advertisement and its headline) introduces the print media headlines theme. The highlight is placed upon headlines since its main objective is to make contact with the reader, to attract and keep his attention and to inform about the most important so as the advertisement can fulfil its task. The sequence of the advertisement elements is laid down in detail in the Dissertation. The view of both international and Bulgarian specialists in this field are presented - Barakova, Kaftandjiev, Yanakiev, Todorova, Milieva among others. The main function of the advertising text is to attract attention to itself in order to show "how things are done through words", i.e, how words as part of an overall strategy can successfulyy perform their illocutive function and become an action from a persuading influence.
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