| Резюме: |
The PhD thesis entitled “Media rating. A model for measurement of audience’s attitudes toward the Bulgarian daily newspapers“ aims at introducing a model for measurement of the rating of the leading Bulgarian daily newspapers. As the influence of the online media in society is increasing, and most of the newspapers have their own web sites, a model for measurement of their rating shall be also introduced. Образец 3 Всички полета задължително се попълват на английски език! стр. 2 от 3 In order to fulfill this aim, a review of the different types of rating and their definitions have been made. The most popular rating methodologies have been analyzed. Via this review, the common characteristics of the rating have been outlined. The recent technological developments have been analyzed as a challenge that lies ahead of these types of measurements. The PhD thesis includes a review of the definitions of audience and public. The main differences between the audience of the classical and the new media have been revealed. The leading scientific concepts about the public opinion have been outlined too. A review of the scientific literature about media effects’ measurement and the attitudes of the audience have been revealed. In the latest part of the PhD thesis the model for rating’s measurement of the newspapers and their web sites have been introduced. It is based on three groups of indicators, which include not only quantitative, but also qualitative indicators.
|