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The main objective of this dissertation paper is to study CSR in the context of the “doing business” philosophy. The mission, the vision and the practice of the business organisation are the three main dimensions of corporate philosophy that predetermine the results it has achieved, its current status and, most importantly – the future development perspectives. The main research question related to the conceptualization of CSR as part of the modern business philosophy is how the business ownership and management models correspond to the concept of shared responsibility and synergy between the society, the institutions and the business. Based on the overview of the historical and evolutionary development of CSR, it became clear that this is a relatively new paradigm for business organisations. Their primary objective for continuously enhancing economic efficiency and for delivering the results from that to the will of the shareholders starts to contradict the public understanding of fair distribution of the benefits and responsibilities within the social system. Integrating the CSR concept at the level of the vision and strategy in organisation significantly increases their potential to improve the social environment through partnership with the stakeholders. The most important element of the dissertation is the development of an individual model for formulation of CSR policies and strategy.
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