Usage of rhetorical figures in advertising slogans
The purpose of the article is to investigate the usage of rhetorical figures in Bulgarian advertising slogans. The research method includes gathering randomly selected advertising slogans in three media – magazines, internet and TV. The slogans in the sample came from the following categories: Foo...
| Основни автори: | Katrandjiev, Hristo, Velinov, Ivo, Radova, Kalina |
|---|---|
| Формат: | Online Статия |
| Език: | English |
| Публикувано: |
Trakia University
2016
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| Предмети: | |
| Онлайн достъп: |
http://eprints.nbu.bg/3068/ http://www.uni-sz.bg |