Ethical decision making in marketing /
| Основен автор: | Chonko, Lawrence B. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Thousand Oaks :
Sage Publications,
c1995.
|
| Серия: |
Sage series in business ethics
|
| Предмети: | |
| Онлайн достъп: |
Publisher description Table of contents only |
Съдържание:
- Ethics, business, and marketing
- Conflict: the root of ethical problems
- Decision making when ethical considerations are involved
- The work environment and ethical decisions
- How marketers have responded to ethical problems
- Ethics and marketing information decisions
- Ethics and product decisions
- Ethics and pricing decisions
- Ethics and advertising decisions
- Ethics and selling decisions
- Ethics and distribution decisions.