Essentials of international marketing /
| Основен автор: | Brady, Donald L., 1941- |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Armonk, N.Y. :
M.E. Sharpe,
c2011.
|
| Предмети: | |
| Онлайн достъп: |
Book jacket |
Съдържание:
- The international marketing phenomenon
- International measures and conversions
- The scope of international marketing
- The importance of international marketing
- International market entry methods
- Researching foreign markets
- Culture and buyer behavior
- Governmental and political risks
- Financial risks and currency concerns
- Organizing for international marketing
- International distribution strategy: marketing channels
- International distribution strategy: the role of logistics in managing the supply chain
- International product strategy
- International price strategy
- International promotion strategy
- Countertrade
- International marketing strategy.