Measurement and research methods in international marketing /
Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is often problematic to follow required quality standards in concrete res...
| Други автори: | Sarstedt, Marko., Schwaiger, Manfred., Taylor, Charles R. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Bingley, U.K. :
Emerald,
2011.
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| Издание: | 1st ed. |
| Серия: |
Advances in international marketing ;
v. 22. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=411459 |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=411459 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF1416 .A38 2011eb |
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