Relationship between exporters and their foreign sales and marketing intermediaries /
Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the 'extended arm' of the exporter organisation. This volume of "AIM&quo...
| Други автори: | Solberg, Carl Arthur. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Amsterdam ; Oxford :
Elsevier JAI,
2006.
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| Серия: |
Advances in international marketing ;
v. 16. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=166965 |
| Подобни документи: |
Print version::
Relationship between exporters and their foreign sales and marketing intermediaries. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=166965 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF1416 .R45 2006eb |
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