Relationship between exporters and their foreign sales and marketing intermediaries /
Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the 'extended arm' of the exporter organisation. This volume of "AIM&quo...
| Други автори: | Solberg, Carl Arthur. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Amsterdam ; Oxford :
Elsevier JAI,
2006.
|
| Серия: |
Advances in international marketing ;
v. 16. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=166965 |
| Подобни документи: |
Print version::
Relationship between exporters and their foreign sales and marketing intermediaries. |
Съдържание:
- Introduction / Carl Arthur Solberg
- Factors affecting SME export channel choice in foreign markets / Kent Eriksson, Jukka Hohenthal, Jessica Lindbergh
- Beyond transaction cost determinants: an integrated framework for export intermediary selection in emerging economies / Xufei Ma
- Legal versus relational ordering in channel governance: the case of the manufacturer and its foreign distributor / Seyda Deligonul, S. Tamer Cavusgil
- Relational drivers, controls and relationship quality in exporter-foreign middleman relations / Carl Arthur Solberg
- Delivering value: market orientation and distributor selection in export markets / Andre Beaujanot Q, Larry Lockshin, Pascale Quester
- The effect of information collection behavior on market performance: the role of partner relationships / Geir Gripsrud, Carl Arthur Solberg, Arne M. Ulvnes
- Utilizing relational governance in export relationships: leveraging learning and improving flexibility and satisfaction / Anthony S. Roath, Rudolf R. Sinkovics
- Managing channel relations in China: an exploratory study / Paul Matthyssens, Wouter Faes
- Buyer tolerance of conflict in cross national business relationships: an empirical study / Inger Beate Pettersen, Aksel I. Rokkan
- Identifying differences in foreign customers' relational behavior: an exploratory study using multidimensional scaling / Bjorn Sven Ivens
- An exploratory examination of the factors influencing distributor self-perceived power in channel relationships: a seven country study / Goksel Yalcinkaya, David A. Griffith
- Timing and sequencing of strategic actions in internationalization processes involving intermediaries: a network perspective / Per Andersson, Lars-Gunnar Mattsson
- The termination dilemma of foreign intermediaries: performance, anti-shirking measures and hold-up safeguards / Bent Petersen, Torben Pedersen, Gabriel R.G. Benito
- Exporter governance of integrated and independent marketing channel members in international markets: moderating effects of stage of relationships and operation mode / Carl Arthur Solberg.