Customer loyalty : how to earn it, how to keep it /
| Основен автор: | Griffin, Jill. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
Lexington Books,
c1995.
|
| Предмети: |
Съдържание:
- Foreword /
- General Robert T. Herres
- Customer Loyalty: The Way to Many Happy Returns
- A Closer Look at Loyalty
- Growing a Loyal Customer: The Seven Key Stages
- Turning Suspects into Qualified Prospects
- Turning Qualified Prospects into First-Time Buyers
- Turning First-Time Buyers into Repeat Customers
- Turning Repeat Customers into Loyal Clients
- Turning Loyal Clients into Advocates
- Customer Loss: How to Prevent It and What to Do When It Strikes
- How to Develop a Loyalty-Driven Culture in Your Company
- The Twelve Laws of Loyalty.