The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge /
| Основен автор: | Harris, Thomas L., 1931- |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
Wiley,
c1991.
|
| Серия: |
Wiley series on business strategy.
|
| Предмети: |
| Физически характеристики: |
xiv, 306 p. : ill. ; 24 cm. |
|---|---|
| Библиография: |
Includes bibliographical references (p. 298-299) and index. |
| ISBN: |
0471618853 9780471618850 |