The executive's guide to corporate events and business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty, and drive growth /
An industry expert shows readers how to get the best return on investment from corporate events. Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, c...
| Основен автор: | Allen, Judy, 1952- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Mississauga, Ont. :
J. Wiley & Sons Canada,
℗♭2007.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=226997 |
| Подобни документи: |
Print version::
Executive's guide to corporate events and business entertaining. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=226997 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HD59 .A45 2007eb |
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