The executive's guide to corporate events and business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty, and drive growth /
An industry expert shows readers how to get the best return on investment from corporate events. Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, c...
| Основен автор: | Allen, Judy, 1952- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Mississauga, Ont. :
J. Wiley & Sons Canada,
℗♭2007.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=226997 |
| Подобни документи: |
Print version::
Executive's guide to corporate events and business entertaining. |
| Резюме: |
An industry expert shows readers how to get the best return on investment from corporate events. Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition. |
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| Описание на библ. документ: |
Includes index. |
| Физически характеристики: |
1 online resource (xx, 300 pages) |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9780470156193 0470156198 |