The environment of marketing management : selections from the literature /
| Основен автор: | Holloway, Robert J., (ed.) |
|---|---|
| Други автори: | Hancock, Robert Spencer, (joint ed.) |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
Wiley,
[1974]
|
| Издание: | 3rd ed. |
| Серия: |
Wiley marketing series.
|
| Предмети: | |
| Подобни документи: |
Online version::
Environment of marketing management. |
| Описание на библ. документ: |
Previous editions published in 1964 and 1969 under title: The environment of marketing behavior. |
|---|---|
| Физически характеристики: |
xiii, 531 p. : illus. ; 26 cm. |
| Библиография: |
Includes bibliographical references. |
| ISBN: |
047140716X 9780471407164 |