Местоположение: Flux :

Корично изображение

Електронна книга

Flux : what marketing managers need to navigate the new environment /

The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.

Други автори:	Soberman, David Allan, 1960-, Soman, Dilip.
Формат:	Електронна книга
Език:	English
Публикувано:	Toronto : University of Toronto Press, 2012.
Предмети:	Marketing > Management. Marketing > Decision making. Consumer behavior. BUSINESS & ECONOMICS > Marketing > General. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Electronic books.
Онлайн достъп:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=682871

Онлайн достъп от Библиотека ”Паница” на Американския университет в България:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=682871

Провери в Paniza Library, AUBG	Сигнатура:	HF5415.13 .F58 2012