Brand busters : 7 common mistakes marketers make : lessons from the world of technical and scientific products /
No matter how good a marketer you are, it is easy to slide into behaviors that ultimately make your marketing less effective. Chris Wirthwein has identified the seven most common mistakes made by marketers of technical and scientific products and he explains how to avoid them. With wit and passion,...
| Основен автор: | Wirthwein, Chris. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Ithaca, NY :
Paramount Market Pub.,
℗♭2008.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=654710 |
| Подобни документи: |
Print version::
Brand busters |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=654710 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.1255 .W56 2008 |
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