Brand busters : 7 common mistakes marketers make : lessons from the world of technical and scientific products /
No matter how good a marketer you are, it is easy to slide into behaviors that ultimately make your marketing less effective. Chris Wirthwein has identified the seven most common mistakes made by marketers of technical and scientific products and he explains how to avoid them. With wit and passion,...
| Основен автор: | Wirthwein, Chris. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Ithaca, NY :
Paramount Market Pub.,
℗♭2008.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=654710 |
| Подобни документи: |
Print version::
Brand busters |
Съдържание:
- Talking "needs" instead of "wants"
- Falling in love with your product instead of your customer
- Believing that marketing is a science or an art
- Trying to please everyone
- Forgetting that people forget
- Believing you price is to high
- without proof
- Believing you must sell your product on an economic basis
- How to avoid the seven brand busters.