Marketing/research people : their behind-the-scenes stories /
| Основен автор: | Honomichl, Jack J. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Chicago, IL :
Crain Books,
c1984.
|
| Предмети: | |
| Подобни документи: |
Online version::
Marketing/research people. |
Съдържание:
- Pt.1.Marketing Case Histories
- Ch.1. The Marketing of Arm & Hammer
- Ch.2. How Detroit Reacted to the Imported Car Threat
- C.3.Launching Renault's Alliance
- Ch.4.The Marketing of Cycle Dog Food
- Ch.5.President Reagan's Marketing Plan
- Ch.6.The Big of Political Research
- Pt.2. The U.S Marketing Research Industry
- Ch.7. U.S Research Industry
- Ch.8. A.C. Nielsen, Sr.: Obituary Traces History
- Ch.9. Eight Trends that Shaped an Industry
- Ch.10. Top Thirty U.S. Research Companies
- Ch.11. World's Top Ten Marketing/Advertising Research Organizations
- Ch.12. How Much Is Spent on Research in the U.S.?
- Ch.13. TV Copy Testing Flap
- Ch.14. The Research Function in Top U.S. Advertising Agencies
- Pt.3. The Future
- Ch.15. Looking Ahead