Корично изображение Електронен

Brands, consumers, symbols, & research Sidney J. Levy on marketing /

"Sidney J. Levy is a prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing's role in management, how managers develop products and brands, how they under...

Пълно описание

Основен автор: Levy, Sidney J., 1921-
Други автори: Rook, Dennis W.
Формат: Електронен
Език: English
Публикувано: Thousand Oaks, Calif. : Sage Publications, ℗♭1999.
Предмети:
Marketing > United States.
Advertising > United States.
Consumer behavior > United States.
Marketing.
Consumer behavior.
BRAND NAME PRODUCTS.
Marketing > Etats-Unis.
Publicite > Etats-Unis.
Consommateurs > Comportement > Etats-Unis.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising.
Consumentengedrag.
Marktonderzoek.
Marketing > Marktforschung > USA.
Marktforschung > Marketing > USA.
Symbolisme > Dans la publicite > Etats-Unis.
Consommateurs > Attitudes > Etats-Unis.
Verbraucherverhalten.
Werbung.
United States > .
USA > Marketing > Marktforschung.
USA.
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474105
Подобни документи: Print version:: Brands, consumers, symbols, & research.
Онлайн достъп от Библиотека ”Паница” на Американския университет в България:

http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474105
Провери в Paniza Library, AUBG Сигнатура: HF5415.1 .L48 1999eb

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