Корично изображение Електронен

The mass marketing of politics democracy in an age of manufactured images /

"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers soluti...

Пълно описание

Основен автор: Newman, Bruce I.
Формат: Електронен
Език: English
Публикувано: Thousand Oaks : Sage Publications, ℗♭1999.
Серия: American Ser.
Предмети:
1900-1999
Political campaigns > United States.
Marketing > United States.
Presidents > United States > Election.
Democracy > United States.
Marketing politique > Etats-Unis.
Presidents > Etats-Unis > Elections.
Democratie > Etats-Unis.
POLITICAL SCIENCE > Political Process > General.
Democracy.
Marketing.
Political campaigns.
Politics and government
Presidents > Election.
Politiek.
Verkiezingen.
Massamedia.
Propagande electorale > Etats-Unis.
Presidents > Etats-Unis > Election.
Demokratie.
Wahlkampf.
United States > Politics and government > 20th century.
Etats-Unis > Politique et gouvernement > 20e sie€cle.
United States > .
USA.
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474676
Подобни документи: Print version:: Mass marketing of politics.
Онлайн достъп от Библиотека ”Паница” на Американския университет в България:

http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474676
Провери в Paniza Library, AUBG Сигнатура: JK2281 .N484 1999eb

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