The mass marketing of politics democracy in an age of manufactured images /
"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers soluti...
| Основен автор: | Newman, Bruce I. |
|---|---|
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Thousand Oaks :
Sage Publications,
℗♭1999.
|
| Серия: |
American Ser.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474676 |
| Подобни документи: |
Print version::
Mass marketing of politics. |
| Резюме: |
"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--Jacket. |
|---|---|
| Физически характеристики: |
1 online resource (xviii, 166 pages). |
| Формат: |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Библиография: |
Includes bibliographical references (pages 147-153) and indexes. |
| ISBN: |
9781452263649 1452263647 9781452233499 1452233497 0761909591 9780761909590 |