Brands, consumers, symbols, & research Sidney J. Levy on marketing /
"Sidney J. Levy is a prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing's role in management, how managers develop products and brands, how they under...
| Основен автор: | Levy, Sidney J., 1921- |
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| Други автори: | Rook, Dennis W. |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Thousand Oaks, Calif. :
Sage Publications,
℗♭1999.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474105 |
| Подобни документи: |
Print version::
Brands, consumers, symbols, & research. |
| Резюме: |
"Sidney J. Levy is a prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing's role in management, how managers develop products and brands, how they understand their consumers, and how corporate and academic researchers investigate marketplace concerns."--Jacket. |
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| Физически характеристики: |
1 online resource (xvii, 590 pages) : illustrations |
| Формат: |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9781452264592 1452264597 9781452231372 1452231370 0761916970 9780761916970 |