A dictionary of marketing
Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketi...
| Основен автор: | Doyle, Charles, 1959- |
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| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Oxford ; New York :
Oxford University Press,
c2011.
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| Серия: |
Oxford paperback reference
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| Предмети: | |
| Онлайн достъп: |
http://www.oxfordreference.com/view/10.1093/acref/9780199590230.001.0001/acref-9780199590230 |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://www.oxfordreference.com/view/10.1093/acref/9780199590230.001.0001/acref-9780199590230 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5412 .D69 2011 |
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