Местоположение: Dictionary of marketing communications

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Електронен

Dictionary of marketing communications

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Основен автор:	Govoni, Norman A. P.
Формат:	Електронен
Език:	English
Публикувано:	Thousand Oaks, Calif. : Sage, ℗♭2004.
Предмети:	Communication in marketing > Dictionaries. Marketing > Dictionaries. Marketing > Dictionnaires anglais. Communication en marketing > Dictionnaires anglais. BUSINESS & ECONOMICS > Advertising & Promotion. Communication in marketing. Marketing. Marktkommunikation. Worterbuch. Electronic books. Dictionaries. Woordenboeken (vorm)
Онлайн достъп:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474233
Подобни документи:	Print version:: Dictionary of marketing communications.

Онлайн достъп от Библиотека ”Паница” на Американския университет в България:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474233

Провери в Paniza Library, AUBG	Сигнатура:	HF5412 .G68 2004eb