Корично изображение Електронен

Dictionary of marketing communications

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Основен автор: Govoni, Norman A. P.
Формат: Електронен
Език: English
Публикувано: Thousand Oaks, Calif. : Sage, ℗♭2004.
Предмети:
Communication in marketing > Dictionaries.
Marketing > Dictionaries.
Marketing > Dictionnaires anglais.
Communication en marketing > Dictionnaires anglais.
BUSINESS & ECONOMICS > Advertising & Promotion.
Communication in marketing.
Marketing.
Marktkommunikation.
Wo˜rterbuch.
Electronic books.
Dictionaries.
Woordenboeken (vorm)
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474233
Подобни документи: Print version:: Dictionary of marketing communications.
Резюме: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Физически характеристики: 1 online resource (v, 249 pages)
Формат: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Библиография: Includes bibliographical references (pages 245-247).
ISBN: 9781452262956
1452262950
9781452229669
145222966X

Подобни библ. документи