Likeable business : why today's consumers demand more and how leaders can deliver /
Lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. This book helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as: listening, authenticity, transparency, adapta...
| Основен автор: | Kerpen, Dave. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
McGraw-Hill,
c2013.
|
| Предмети: |
Съдържание:
- Listening: One mouth, two ears, many opportunities
- Storytelling: Tell, don't sell
- Authenticity: Just be yourself
- Transparency: The truth shall set you free
- Team playing: There's no "I" in team (or culture)
- Responsiveness: Taking listening one step further
- Adaptability: Change or perish
- Passion: Love the work you're with
- Surprise and delight: Every mistake is an opportunity
- Simplicity
- Gratefulness: The ROI of "Thank You"
- Conclusion
- Appendix
- Notes
- Index.