Brainfluence 100 ways to persuade and convince customers with neuromarketing /
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...
| Основен автор: | Dooley, Roger, 1952- |
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| Автор-организации: | ebrary, Inc. |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Hoboken, N.J. :
Wiley,
c2012.
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| Предмети: | |
| Онлайн достъп: |
An electronic book accessible through the World Wide Web; click to view |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
An electronic book accessible through the World Wide Web; click to view |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.12615 .D66 2012eb |
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