Communicating for change : connecting the workplace with the marketplace /
Today's environment demands that organizations constantly change in order to survive. Yet despite these high stakes, many major change efforts still fail. Too often, communication failures undermine leadership attempts at change, leaving employees without the crucial knowledge to understand wha...
| Основен автор: | D'Aprix, Roger M. |
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| Формат: | Книга |
| Език: | English |
| Публикувано: |
San Francisco, Calif. :
Jossey-Bass Publishers,
c1996.
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| Издание: | 1st ed. |
| Серия: |
Jossey-Bass management series
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| Предмети: | |
| Онлайн достъп: |
Publisher description Table of Contents Inhaltsverzeichnis |
| Резюме: |
Today's environment demands that organizations constantly change in order to survive. Yet despite these high stakes, many major change efforts still fail. Too often, communication failures undermine leadership attempts at change, leaving employees without the crucial knowledge to understand what is happening and why - ultimately causing them to lose faith in both their leaders and the system itself. In Communicating for Change, Roger D'Aprix calls on his vast experience on the front lines of organizational communication to show why and where these avoidable breakdowns occur. He argues executives, corporate communicators, human resource managers, and other change agents to re-create communication as a management system by developing the four key elements of strategy, accountability, rewards, and training. He also invites them to join together in using communication strategically by connecting an organization's vision, mission, and business goals to the forces and opportunities in the marketplace - the driving force behind all change. Developed with the author's findings from hundreds of executive interviews and employee focus groups, D'Aprix's market-based strategic communication model demonstrates how to integrate and align communication at all levels - especially in today's flatter, horizontal organizations - to help employees understand and commit to workplace change. |
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| Физически характеристики: |
xviii, 158 p. : ill. ; 24 cm. |
| Библиография: |
Includes bibliographical references (p. 153) and index. |
| ISBN: |
0787901997 (hard : alk. paper) 9780787901998 (hard : alk. paper) |