Communicating for change : connecting the workplace with the marketplace /
Today's environment demands that organizations constantly change in order to survive. Yet despite these high stakes, many major change efforts still fail. Too often, communication failures undermine leadership attempts at change, leaving employees without the crucial knowledge to understand wha...
| Основен автор: | D'Aprix, Roger M. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
San Francisco, Calif. :
Jossey-Bass Publishers,
c1996.
|
| Издание: | 1st ed. |
| Серия: |
Jossey-Bass management series
|
| Предмети: | |
| Онлайн достъп: |
Publisher description Table of Contents Inhaltsverzeichnis |
Съдържание:
- 1. Turning All Eyes Outward: The Customer as the Cause of Change
- 2. Enabling People to Connect with Change
- 3. The Pitfalls of Reactive Communication
- 4. Market-Based Strategic Communication
- 5. Aligning Individual Effort with Organizational Goals
- 6. Telling and Retelling: The Leader's Communication Role
- 7. Challenges to Effective Strategic Communication
- 8. The Importance of Trust.