Entry strategies for international markets /
The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, r...
| Основен автор: | Root, Franklin R. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York : Toronto : New York :
Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International,
1994.
|
| Издание: | Rev. and expanded. |
| Предмети: | |
| Онлайн достъп: |
Publisher description Table of contents only |
| Подобни документи: |
Online version::
Entry strategies for international markets. |
| Резюме: |
The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan. |
|---|---|
| Физически характеристики: |
xii, 324 p. ; 24 cm. |
| Библиография: |
Includes bibliographical references (p. [315]-319) and index. |
| ISBN: |
0029269032 (cloth) 9780029269039 (cloth) 0029269040 (pbk.) 9780029269046 (pbk.) |