Entry strategies for international markets /
The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, r...
| Основен автор: | Root, Franklin R. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York : Toronto : New York :
Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International,
1994.
|
| Издание: | Rev. and expanded. |
| Предмети: | |
| Онлайн достъп: |
Publisher description Table of contents only |
| Подобни документи: |
Online version::
Entry strategies for international markets. |
Съдържание:
- 1. The New Global Economy: Challenges and Opportunities
- 2. Designing Entry Strategies for International Markets
- 3. Deciding on the International Product Candidate and Target Market
- 4. Entering International Markets Through Exports
- 5. Entering International Markets Through Licensing and Other Contractual Arrangements
- 6. Entering International Markets Through Investment
- 7. Deciding on the Right Entry Mode
- 8. Designing the International Marketing Plan
- 9. Designing and Managing Entry Strategies Across Cultural Differences
- 10. Designing Entry Strategies for Global Competitive Advantage in Multinational Enterprise Systems.