Strategic marketing problems : cases and comments /
| Основен автор: | Kerin, Roger A. |
|---|---|
| Други автори: | Peterson, Robert A. 1944- |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Boston, Mass. :
Allyn and Bacon,
1981.
|
| Издание: | 2nd ed. |
| Предмети: | |
| Онлайн достъп: |
Table of contents |
Съдържание:
- Foundations of Strategic Marketing Management
- Financial Aspects of Marketing Management
- Marketing Decision Making and Case Analysis
- Opportunity Analysis and Market Targeting
- Quetzal Collections, Inc. /
- Roger A. Kerin, Robert A. Peterson
- Jones - Blair Company /
- Roger A. Kerin
- Tyler Pet Foods, Inc. /
- Roger A. Kerin
- Curtis Automotive Hoist: Market Opportunities in the European Union /
- Gordon H. G. McDougall
- Frito-Lay's Dips /
- Roger A. Kerin, Jeanne Bertels
- South Delaware Coors, Inc. /
- James E. Nelson, Eric J. Karson
- Product and Service Strategy and Brand Management
- Zoecon Corporation: Insect Growth Regulators /
- Roger A. Kerin, Larry Smith
- Ms-Tique Corporation /
- Roger A. Kerin
- Manor Memorial Hospital: Downtown Health Clinic /
- Roger A. Kerin
- Procter and Gamble, Inc.: Scope /
- Gordon H. G. McDougall, Franklin Ramsoomair
- Frito-Lay Company: Cracker Jack /
- Roger A. Kerin
- Swisher Mower and Machine Company: Evaluating a Private Brand Opportunity /
- Roger A. Kerin, Wayne Swisher
- Integrated Marketing Communication Strategy and Management
- Throckmorten Furniture, Inc. (A) /
- Roger A. Kerin
- Throckmorten Furniture, Inc. (B) /
- Roger A. Kerin
- Cadbury Beverages, Inc.: Crush Brand /
- Roger A. Kerin
- Drypers Corporation: National Television Advertising Campaign /
- Roger A. Kerin
- Price Waterhouse /
- Roger A. Kerin, Angela Bullard, Lawrence Cervetti
- Godiva Europe /
- Jean-Jacques Lambin
- Marketing Channel Strategy and Management.