Goodvertising : creative advertising that cares /
Looks at 120 ethical and positive advertising campaigns.
| Основен автор: | Kolster, Thomas, 1978- |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
London :
Thames & Hudson,
[2012]
|
| Предмети: |
Съдържание:
- Transparency
- Connection
- Simplicity
- Collaboration
- Compassion
- Creativity
- Contagiousness
- Generosity
- Insight
- Positivity
- Commitment.