Street-smart advertising how to win the battle of the buzz /
| Основен автор: | Berman, Margo, 1947- |
|---|---|
| Автор-организации: | ebrary, Inc. |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Lanham, Md. :
Rowman & Littlefield Publishers,
2010.
|
| Предмети: | |
| Онлайн достъп: |
An electronic book accessible through the World Wide Web; click to view |
Съдържание:
- Rev up your thinking with creative stimulation
- Play with typography's multiple personalities
- Ebrace type as a design element
- Master the design elements
- Connect with your audience through powerful writing
- Spark the creative process for focused campaign strategies
- Take charge of the design principles
- Explore the power of color psychology
- Discover exciting, strategy-based ads and campaigns
- Learn the latest through inventive case studies with impressive results
- See which self-promotions really work
- Be inspired by creative tips from conceptual thinkers.