Customer-centric marketing strategies : tools for building organizational performance /
"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.
| Други автори: | Kaufmann, Hans Ruediger, 1958-, Panni, Mohammad Fateh Ali Khan, 1981- |
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| Формат: | Книга |
| Език: | English |
| Публикувано: |
Hershey, PA :
Business Science Reference,
c2013.
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| Предмети: |
| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415 .C87 2013 |
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