Customer-centric marketing strategies : tools for building organizational performance /
"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.
| Други автори: | Kaufmann, Hans Ruediger, 1958-, Panni, Mohammad Fateh Ali Khan, 1981- |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Hershey, PA :
Business Science Reference,
c2013.
|
| Предмети: |
| Резюме: |
"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher. |
|---|---|
| Физически характеристики: |
xxx, 643 p. : ill. ; 30 cm. |
| Библиография: |
Includes bibliographical references (p. 550-626) and index. |
| ISBN: |
9781466625242 1466625244 9781466625259 (ebook) 1466625252 (ebook) 9781466625266 (print & perpetual access) 1466625260 (print & perpetual access) |