Management information systems : managing the digital firm /
"Management Information Systems prepares students for the real world of global business and information technology. Covering both the technology and management of information systems, this book explores how businesses use information systems to improve performance and looks at the types of deci...
| Основен автор: | Laudon, Kenneth C. 1944- |
|---|---|
| Други автори: | Laudon, Jane Price. |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Upper Saddle River, N.J. ; London :
Pearson,
c2010.
|
| Издание: | 11th ed. |
| Предмети: |
| Резюме: |
"Management Information Systems prepares students for the real world of global business and information technology. Covering both the technology and management of information systems, this book explores how businesses use information systems to improve performance and looks at the types of decisions managers face. This global edition includes enhancements making it more relevant to students outside the United States. Pearson has worked closely with educators around the globe to include: new coverage of globalization showing how to use IS in a global business environment; coverage of cutting edge topics such as new mobile platforms and Web 3.0; engaging company cases: new cases from Asia and Middle East offer a global learning experience; and video cases: each chapter includes at least two business video cases exploring key concepts."--Publisher's description. |
|---|---|
| Описание на библ. документ: |
"Global edition"--Cover. Previous ed.: 2006. |
| Физически характеристики: |
653 p. : ill., ports. ; 28 cm. |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9780136093688 (pbk.) 013609368X (pbk.) |