Management information systems : managing the digital firm /
"Management Information Systems prepares students for the real world of global business and information technology. Covering both the technology and management of information systems, this book explores how businesses use information systems to improve performance and looks at the types of deci...
| Основен автор: | Laudon, Kenneth C. 1944- |
|---|---|
| Други автори: | Laudon, Jane Price. |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Upper Saddle River, N.J. ; London :
Pearson,
c2010.
|
| Издание: | 11th ed. |
| Предмети: |
Съдържание:
- Information systems in global business today
- Global e-business: how businesses use information systems
- Information systems, organizations, and strategy
- Ethical and social issues in information systems
- IT infrastructure and emerging technologies
- Foundations of business intelligence: databases and information management
- Telecommunications, the internet, and wireless technology
- Securing information systems
- Achieving operational excellence and customer intimacy: enterprise applications
- E-commerce: digital markets, digital goods
- Managing knowledge and collaboration
- Enhancing decision making
- Building information systems
- Managing projects
- Managing global systems.