Advanced database marketing innovative methodologies and applications for managing customer relationships /
Автор-организации: | ebrary, Inc. |
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Други автори: | Coussement, Kristof., Bock, Koen W. de., Neslin, Scott A., 1952- |
Формат: | Електронен |
Език: | English |
Публикувано: |
Burlington, Vt. :
Gower,
c2013.
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Предмети: | |
Онлайн достъп: |
An electronic book accessible through the World Wide Web; click to view |
Физически характеристики: |
xx, 324 p. : ill. |
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Библиография: |
Includes bibliographical references and index. |