Selling today : partnering to create value /
This text helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, this bo...
| Основни автори: | Manning, Gerald L., (Author), Ahearne, Michael, (Author), Reece, Barry L., (Author), Goyal, Anita, 1972- (Author) |
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| Формат: | Книга |
| Език: | English |
| Публикувано: |
Harlow :
Pearson,
[2014]
|
| Издание: | Thirteen edition. Global edition. |
| Предмети: |
| Резюме: |
This text helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, this book offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople. |
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| Описание на библ. документ: |
Previous edition: 2012. |
| Физически характеристики: |
549 pages : colour illustrations ; 28 cm |
| Библиография: |
Includes bibliographical references (pages 517-533) and indexes. |
| ISBN: |
9781292060170 (paperback) 1292060174 (paperback) |