Tilt : shifting your strategy from products to customers /
"Do you know what your customers want? Renowned Marketing professor Niraj Dawar argues that most companies still look for competitive advantage where it used to be: through activities related to new product creation. But today's advantage comes from interactions of a different sort--those...
Пълно описание
| Основен автор: |
Dawar, N. (Author) |
| Формат: |
Книга
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| Език: |
English
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| Публикувано: |
Boston, Massachusetts :
Harvard Business Review Press,
[2013]
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| Предмети: |
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