Tilt : shifting your strategy from products to customers /
"Do you know what your customers want? Renowned Marketing professor Niraj Dawar argues that most companies still look for competitive advantage where it used to be: through activities related to new product creation. But today's advantage comes from interactions of a different sort--those...
| Основен автор: | Dawar, N. (Author) |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Boston, Massachusetts :
Harvard Business Review Press,
[2013]
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| Предмети: |
Съдържание:
- Machine generated contents note: pt. One Your Center of Gravity
- 1.Finding the New Locus of Competitive Advantage
- 2.Slashing Your Customers' Costs and Risks
- 3.Seizing the Downstream Advantage
- pt. Two The Perch Mapping Market Networks
- 4.Seeing New Value in Your Customers
- 5.Extracting Value from the Big Picture
- pt. Three The Deep Dive The Competitive Playing Field Inside the Customer's Mind
- 6.Scoping Out the Playing Field
- 7.Taking Control of Criteria of Purchase
- 8.Knowing Who Your Competitors Are
- pt. Four The Bottom Line
- 9.Busting Myths in the Marketplace Wars
- 10.Understanding Why Downstream Competitive Advantage Is Sustainable
- 11.Tilting Your Strategy and Organization.