Introduction to marketing /
'Introduction to Marketing' gives students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store.
Основен автор: | McDaniel, Carl D. |
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Други автори: | Lamb, Charles W., Hair, Joseph F. |
Формат: | Книга |
Език: | English |
Публикувано: |
Mason, Ohio : Andover :
South-Western ; Cengage Learning [distributor],
c2011.
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Издание: | 11th ed., International ed. |
Предмети: |
Резюме: |
'Introduction to Marketing' gives students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. |
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Физически характеристики: |
xxv, 777 p. : col. ill., col. map ; 28 cm. |
Библиография: |
Bibliographical references. |
ISBN: |
9780538754873 (pbk.) 0538754877 (pbk.) |