100 ways to create a great ad /
This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be...
| Основен автор: | Collins, Tim, (Author) |
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| Формат: | Книга |
| Език: | English |
| Публикувано: |
London :
Laurence King Publishing,
2014.
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| Предмети: |
| Провери в Paniza Library, AUBG | Сигнатура: |
HF5814 .C65 2014 |
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