Корично изображение Електронен

Twain's brand humor in contemporary American culture /

Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use "Mark Twain" as a commercial trademark, but he succeeded in the marketplace, where synergy among his comic journalism, live performances, authorship, and entrepreneurship made "Mark Twain" the premier na...

Пълно описание

Основен автор: Lee, Judith Yaross, 1949-
Формат: Електронен
Език: English
Публикувано: Jackson [Mississippi] : University Press of Mississippi, ℗♭2012.
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=516229
Подобни документи: Print version:: Twain's brand.