Twain's brand humor in contemporary American culture /
Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use "Mark Twain" as a commercial trademark, but he succeeded in the marketplace, where synergy among his comic journalism, live performances, authorship, and entrepreneurship made "Mark Twain" the premier na...
Основен автор: | Lee, Judith Yaross, 1949- |
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Формат: | Електронен |
Език: | English |
Публикувано: |
Jackson [Mississippi] :
University Press of Mississippi,
℗♭2012.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=516229 |
Подобни документи: |
Print version::
Twain's brand. |
Съдържание:
- Twain's brand and the modern mood
- Standing up: the self-made comedian
- Humor and empire
- Kid stuff: the vernacular vision and the visual
- Vernacular
- Comic brands: more than funny business.