Literary advertising and the shaping of British romanticism
Основен автор: | Mason, Nicholas, 1970- |
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Формат: | Електронен |
Език: | English |
Публикувано: |
Baltimore :
The Johns Hopkins University Press,
2013.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=601262 |
Подобни документи: |
Print version::
Literary advertising and the shaping of British romanticism. |
Съдържание:
- Advertising in the romantic century
- The progress of puffery
- Building brand Byron
- L.E.L., bandwagon marketing, and the rise of visual culture
- Puffery and the "death" of literature in late-romantic Britain
- Conclusion: The art of advertising.