Innovation management and new product development /
| Основен автор: | Trott, Paul. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Harlow, England ; New York :
Financial Times/Prentice Hall,
©2012.
|
| Издание: | 5th ed. |
| Предмети: | |
| Подобни документи: |
Допълнителен носител:
Innovation management and new product development |
Съдържание:
- Innovation management : an introduction
- Economics and market adoption
- Managing innovation within firms
- Innovation and operations management
- Managing intellectual property
- Managing organisational knowledge
- Strategic alliances and networks
- Management of research and development
- Managing R & D projects
- Open innovation and technology transfer
- Product and brand strategy
- New product development
- Packaging and product development
- New service innovation
- Market research and its influence on new product development
- Managing the new product development process.