Managerial economics /
The economic concepts presented in this edition show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition--an invaluable skill that helps you, as a future manager, decide which products to produce, costs to c...
| Основен автор: | Hirschey, Mark. |
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| Формат: | Книга |
| Език: | English |
| Публикувано: |
Mason, OH :
South-Western Cengage Learning,
©2009.
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| Издание: | 12th edition. |
| Предмети: |
| Резюме: |
The economic concepts presented in this edition show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition--an invaluable skill that helps you, as a future manager, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model--a process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations. |
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| Физически характеристики: |
xxvii, 836 pages : illustrations ; 26 cm |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9780324588866 0324588860 9780324584844 0324584849 0324588313 9780324588316 |