Managerial economics /
The economic concepts presented in this edition show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition--an invaluable skill that helps you, as a future manager, decide which products to produce, costs to c...
| Основен автор: | Hirschey, Mark. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Mason, OH :
South-Western Cengage Learning,
©2009.
|
| Издание: | 12th edition. |
| Предмети: |
Съдържание:
- PART 1 OVERVIEW OF MANAGERIAL ECONOMICS
- Nature and Scope of Managerial Economics
- Economic Optimization
- Demand and Supply
- PART 2 DEMAND ANALYSIS
- Demand Analysis
- Demand Estimation
- Forecasting
- PART 3 PRODUCTION AND COST ANALYSIS
- Production Analysis and Compensation Policy
- Cost Analysis and Estimation
- Linear Programming
- PART 4 MARKET STRUCTURE ANALYSIS AND ESTIMATION
- Perfect Competition and Monopoly
- Monopolistic Competition and Oligopoly
- Pricing Practices
- PART 5 LONG-TERM INVESTMENT DECISIONS
- Regulation of the Market Economy
- Risk Analysis
- Capital Budgeting
- PART 6 SUMMARY
- Organization Structure and Corporate Governance
- Public Management.